Category Archives: Public relations
Social Media – Getting Started
Internet marketing has revolutionized everyday business communications in the 21st century. Facebook and Twitter are two dominant social media sites that have become essential components of any corporate marketing plan. Social networking tools enable companies to gain an immediate online … Continue reading
Social Media – Is it PR?
We hear so much about social media these days. It costs nothing to sign up for Twitter and Facebook, among others. We have the freedom to promote ourselves, our products and services, almost instantly. So do we still need to … Continue reading
Remembering 9/11
Today is the 9th anniversary of the attack on the World Trade Center (WTC) towers. It was one of the most horrific and shocking events to take place in the US in modern times. When it happened it seemed inconceivable … Continue reading
Marketing Doctors
Medical doctors (MDs) never used to advertise or promote themselves. It was considered unprofessional for doctors to self-promote or advertise their practice. But times have changed. Nowadays, doctors actually advertise on TV, radio, and in newspapers. Sometimes they appear on … Continue reading
Article Writing Template
I would like to welcome Eric Gruber, article marketing guru, to my website. Eric has contributed this valuable template on how to create an article: Step 1: Create your article title. First, put in your keywords than add the word … Continue reading
Article Marketing
Article marketing used to mean writing by-lined articles for clients and placing them in industry (trade) publications. Today it means getting articles published on websites. There are lots of sites and ways to get your articles posted digitally so people … Continue reading
Engineers and Construction Pros Need PR
Getting visibility within an industry is important for professionals, especially engineers and construction managers, because that’s how they stay connected with their peers and get subcontracts. Back in the 1990s, I did public relations for engineers and construction companies, as … Continue reading
Restaurant Promotion (via The Publicity Whiz)
There are so many ways to promote restaurants. For those of you who read my post on Restaurant Publicity, here are some anecdotes about restaurant promotions that come from Cran Herlihy, a fellow writer in Australia: Cran writes: The owners … Continue reading
Restaurant Promotion
For those of you who read my post on Restaurant Publicity, here are some anecdotes about restaurant promotions that come from Cran Herlihy, a fellow writer in Australia: Cran writes: The owners of Pear Tree Cottage restaurant in Greenook, Australia … Continue reading
Loyalty Marketing – How it Works
Many retail businesses, such as restaurants and ice cream stores, have started loyalty marketing programs to increase the number of customer visits. Rewards are utilized to motivate customers to come back. One type of program utilizes a multi-functional POS terminal … Continue reading
