Monthly Archives: February 2010

Bylined Articles for Trade Press

Posted on February 27, 2010 by

When I worked for a major PR firm in New York City, we had a media specialist who had contacts in major daily newspapers such as The New York Times and Post.  One day I asked her to help me … Continue reading →

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Publicity about Pets

Posted on February 22, 2010 by

The pet industry grew by 5% in 2009, according to the American Pet Products Association.  More than $5 billion in net sales was reported by Petsmart for the year 2008. You may own a pet store, either brick and mortar … Continue reading →

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Book Publicity

Posted on February 20, 2010 by

Many authors are self-publishing their own books so they will have to promote them.  Even if a traditional publisher prints the book, they do not always promote and publicize the book as much as you would like.  So you have … Continue reading →

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Events to Get Publicity

Posted on February 18, 2010 by

Events are one of the best ways to get publicity.  Plan events to mark an occasion or milestone, such as: Anniversaries Birthdays Groundbreakings Openings Launch of a new division or important product Announcement of a new name In planning an … Continue reading →

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Using Twitter to Get Publicity

Posted on February 13, 2010 by

Sign-up and post a profile. Go to Twitter and “Get Started – Join.” Write updates throughout the day. You don’t have to say much because the magic of Twitter is the 140 character limit.  Anybody can be a writer on … Continue reading →

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